Article 4 of the Act against Unjustifiable Premiums and Misleading Representations (Act No. 134 of 15 May 1962)

Dublin Core

Title

Article 4 of the Act against Unjustifiable Premiums and Misleading Representations (Act No. 134 of 15 May 1962)

LAW Item Type Metadata

Applicability

Japan

Status

The law entered into effect on 15 May 1962

Content (translated version)

(Prohibition of misleading representations)
Article 4 
(1) No entrepreneur shall make such representation as provided for in any one of the following items in connection with transactions of goods or services which he supplies:
 (i) Any representation by which the quality, standard or any other matter relating to the substance of goods or services are shown to general consumers to be much better than the actual one or much better than that of other entrepreneurs who are in a competitive relationship with the entrepreneur concerned contrary to the fact and thereby which tends to induce customers unjustly and to impede fair competition;  
 (ii) Any representation by which price or any other trade terms of goods or services will be misunderstood by general consumers to be much more favorable to the general consumers than the actual one or than those of other entrepreneurs who are in a competitive relationship with the entrepreneur concerned, and thereby which tends to induce customers unjustly and to impede fair competition; or
 (iii) In addition to what are listed in the preceding two items, any representation by which any matter relating to transactions of goods or services is likely to be misunderstood by general consumers and which is designated by the Fair Trade Commission as such, finding it likely to induce customers unjustly and to impede fair competition.

(2) The Fair Trade Commission may, where it finds it necessary in order to evaluate whether any representation falls under item (i) of the preceding paragraph, designate a period and require the entrepreneur concerned to submit data as reasonable grounds for the representation he has made. In such cases, if the entrepreneur fails to submit the data, the representation concerned shall be deemed to fall under the said item for the purpose of applying the provisions of Article 6 (1) and (2).

Content (original version)

(不当な表示の禁止)
第四条 事業者は、自己の供給する商品又は役務の取引について、次の各号に掲げる表示をしてはならない。

一 商品又は役務の品質、規格その他の内容について、一般消費者に対し、実際のものよりも著しく優良であると示し、又は事実に相違して当該事業者と競争関係にある他の事業者に係るものよりも著しく優良であると示すことにより、不当に顧客を誘引し、公正な競争を阻害するおそれがあると認められる表示 二 商品又は役務の価格その他の取引条件について、実際のもの又は当該事業者と競争関係にある他の事業者に係るものよりも取引の相手方に著しく有利であると一般消費者に誤認されるため、不当に顧客を誘引し、公正な競争を阻害するおそれがあると認められる表示 三 前二号に掲げるもののほか、商品又は役務の取引に関する事項について一般消費者に誤認されるおそれがある表示であつて、不当に顧客を誘引し、公正な競争を阻害するおそれがあると認めて公正取引委員会が指定するもの

2 公正取引委員会は、前項第一号に該当する表示か否かを判断するため必要があると認めるときは、当該表示をした事業者に対し、期間を定めて、当該表示の裏付けとなる合理的な根拠を示す資料の提出を求めることができる。この場合において、当該事業者が当該資料を提出しないときは、第六条第一項及び第二項の規定の適用については、当該表示は同号に該当する表示とみなす。

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This section will be updated in the upcoming days. 

JeSU website (in Japanese): https://jesu.or.jp/contents/news/news_0912/

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Citation

“Article 4 of the Act against Unjustifiable Premiums and Misleading Representations (Act No. 134 of 15 May 1962),” Esports Research Network Legal Database, accessed October 27, 2021, http://legal.esportsresearch.net/items/show/12.